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Is Hand Block Print really Hand Printed?


Hand block print is like a dime a dozen. The elegant repeated pattern printed together to

bring a harmonious design that is a view of our vibrant and rich culture and that’s the

reason why it has proliferated a lot in the last few years. A traditional hand block print

sometimes is printed through artificial means, taking away the charm of naturally hand

block print. The artificial prints straight away increases the profits.


Ahadiya is a little different from that case. The artisans and karigars at Ahadiya are from

Rajasthan and Gujarat where the skill is practiced the most. All the karigars have a history

of generations practicing the skills and therefore are honed. The CEO has done a lot of

research before starting Ahadiya. Her aim was to provide a platform to Indian artisans and

karigars and bring forward the traditional and rich art of India and take it to new heights.

A traditional hand block print is printed using carved wooden blocks (carved by skilled

craftsmen and has its own process. Will talk about it soon). Then the wooden blocks are

carefully dipped into those vibrant organic vegetable dyes, (we are talking about Ahadiya )

and pressed on the fabric to create mesmerizing patterns and top notch designs. Ahadiya

believes in keeping the traditions and their charm alive.


So what are you thinking about just browse through the internet for block print clothing

but choose none other than Ahadiya because Ahadiya means trustworthiness!